FCC Opens Whitespace Spectrum: More Bandwidth for Hobnob

September 24th, 2010

The FCC has opened the whitespace spectrum for unlicensed use. Broadband service on the new spectrum will roll out gradually due to FCC rules and as new equipment is deployed. The ongoing WiMAX and LTE deployments are examples of what to expect. Today users can’t seamlessly switch between 3G and 4G service provided by the same carrier. In addition, service from the major carriers remains spotty—even though they have spent many billions on infrastructure improvements.

No single network provider can ever deliver seamless service to the world. The new spectrum will mean more broadband options, but without Hobnob Aggregation consumers can’t combine their options into one reliable service.

Hobnob Aggregation does for network service what index stocks have done for investment portfolios: efficient diversification. In the same way that putting all your money into one stock reduces your investment performance, using a single broadband option diminishes your network performance. For example, in coverage areas where both Verizon and ATT offer competing service, the best option for consumers is to combine both carriers into a single, faster and more reliable connection.

Hobnob Aggregation also helps eliminate market inefficiencies. Today broadband consumers are forced to pay for service they don’t use. The Neilson Company’s recent analysis of broadband phone bills showed that 99 percent of consumers would be better off with a tiered pricing model. The Verizon CEO himself recently made the case for tiered pricing. What’s even worse than paying for service you don’t use? When you get disconnected when broadband service is available—just not from your provider.

The same consumers who will benefit from tiered pricing will benefit even more from an aggregate of broadband options. Hobnob Aggregation delivers optimal service comprised of all broadband options available, including future whitespace connectivity, in real time.

Breaking the single-carrier monopoly means aggregation consumers will always receive superior service. Consumers trade bandwidth they are not using on one carrier in exchange for shards of bandwidth across all carriers. Users get a faster, more reliable service and no more dropouts.

Hobnob’s Aggregation market will continue to thrive because a combination of connectivity options is always better than any single carrier. The trend towards cloud computing only increases the importance of aggregation as users need reliable networking to reach the cloud.



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